Can Your AI Be Trusted?

Introduction

In a small town in the Netherlands, a customer applied for a loan only to be declined by an algorithm without explanation. Later, she discovered that the AI had identified her address—located in a low-income neighbourhood—as a risk factor. It wasn't a crime or credit score; it was biased. For executives, this moment isn't about one person's fate—it's about the fragile thread of trust connecting brand, customer, and society. As AI becomes central to operations—from hiring to risk assessment—leaders face a stark question: Can your AI be trusted? Recent research from MIT Sloan and Harvard Business Review highlights that trust is built on transparency, fairness, and effective oversight. In a world demanding accountability, ethical AI isn't optional — it's strategic.